2008-01-19:
Getting it Wrong: Corporate America
Spams the Afterlife
Yeah, that's right... It's our first update in almost five years!
Just because the site hasn't been updated in ages... that doesn't mean the spam problem has gone away. In fact, spam is up. The undergrounders have multiplied like rats, the botnets have seized control of hundreds of thousands of peecees... and corporate America has started spamming in a big way.
Oh, sure, large companies have benefitted from affiliate spamming for years. Some have enforced no-spam policies, and some have not.
Now, though, many big-name companies with warm and fuzzy marketing faces have started using email to reach their customers.
The problem is that Corporate America is getting it wrong. They're using what's called "email append", and ancient consumer data. The result? Spam.
Read the full article...
2003-02-09:
Buying Dispensation
Continuing the ancient-history theme of last month's article, here's a little fable from long, long ago...
Into a small village in medieval Europe rode a stranger on an ass... into the midst of the sombre marketplace in the small central square. His shaved circular tonsure and rough-woven hooded robe labeled him as a traveling monk... a man to be revered and respected... a leader.
The village's shopkeepers gathered around him.
"Friar..." they cried, "We have no priest of our own. Will you lead us out of our poverty?"
The monk thought for a moment, then said, "Absolution. You require absolution from the sins that have darkened your path."
Read
the full article...
2003-01-08:
The Smell of Profit...
Here's a fun tidbit I dug up...
I've recently gotten several pieces of UCE from a new "offers" marketer, so I decided to pay their website a visit. All in all, it's the typical minimal site using what appear to be generic stock images, with the usual sales pitch about email marketing, and pages for subscribing and unsubscribing.
On the unsub page, though, the stock image is that of an ancient Roman coin.
This started me thinking, so I Gargled for info. This particular coin turns out to be a silver denarius struck in 75 A.D., during the reign of Emperor Vespasian.
Coincidentally, I'd recently seen a TV documentary that talked about Vespasian. Interesting guy. I Gargled for a little more info on this particular Caesar, found some pages, and read this text...
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the full article...
2002-01-19:
Get ready. The spam floodgates are about to open. Wide.
The research that went into building this site has uncovered some very nasty
information. The number of Clueless Mailers is increasing rapidly... and
more seriously, the sharing of unethically-acquired email addresses among
Clueless Mailers and their customers is rising fast. In addition, more and
more large "legitimate" businesses are being snowed into believing
that "single opt-in" is a legitimate way to acquire addresses...
and "opt-out spam" is becoming an everyday nuisance.
The most dangerous trend is the
sudden popularity of bounties paid for unconfirmed "co-registrations".
. . .
Read
the full article...
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